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We collaborated with our partners at EA SPORTS to create a unique film and campaign for the gameplay experience of both the College Football and Madden titles that takes players all the way from high school prospect to NFL legend.

To capture that life-changing moment where a player gets The Call in the most authentic way possible, we worked with the NFL to rebuild our own version of the 2025 NFL Draft Green Room, and gave Washington Commanders head coach, Dan Quinn a ring to be the voice of the film.