COLLEGE FOOTBALL 25 ANNOUNCEMENT

EA SPORTS

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YEAH, IT’S REALLY HAPPENING.

When EA SPORTS wanted to drop some of their biggest news in company history—the return of College Football after a decade-long hiatus and years of speculation—we figured the message was pretty simple: Yeah, It’s Really Happening. And what better way to deliver it than sewing it into the back of a jersey in the middle of the Rose Bowl.

Close-up of a black sports bag with patches, one patch reads "EA Sports College Football," and another patch below it reads "YEAH, IT'S REALLY HAPPENING."

First, we should mention there was a leak from our set before the spot dropped. It really got fans stirring. We’re unable to disclose who was responsible for the leak, but we do know who it was 😁.

A football player in green and yellow uniform holding a football on the field, with other players in similar uniforms, stadium spectators in the background, and a speech bubble overlay with the text "I was anonymously sent footage of a commercial shoot for EA Sports College Football."

Screenshot of social media comments discussing filming at the Rose Bowl, with users mentioning cinema, tears, and skepticism about a new movie release.

Screenshot of a news article with the headline 'Look: EA Sports Appears to be Shooting College Football Video Game Commercial' by Bryan Clinton, posted on January 26, 2024.

A camera operator filming from a high vantage point in a football stadium with an empty field. A person with curly hair and glasses holds a large video monitor while wearing headphones.

Social media comment from @maineventdc_ saying, 'Never clicked a video so fast in my life,' with likes, dislikes, and a heart reaction.

Screenshot of a social media comment reading 'Just take my money already 😂😂😂' with 21 likes.

Two weeks later, the spot dropped.

People lost their minds. LeBron was fired up. Coach Prime was intrigued.

A man with closed eyes speaking or singing into a microphone, with a blurred background.

A man holding a sign that reads 'EA College Football 25' in front of a stadium, with the caption indicating the release of a trailer for EA Sports College Football 25 in May.

Instagram story showing a photo of Rose Bowl stadium with mountains in the background, overlaid with social media tags and a caption that reads "I ain't hard to find!" accompanied by emojis.

Screenshot of a news article about EA Sports releasing the first trailer for College Football 25, featuring football helmets, jerseys, and mascot costumes.

Screenshot of a social media post showing a man wearing sunglasses in a sports stadium. The post references EA Sports College Football.

Screenshot of a tweet from user @JoshSuperstar20 expressing excitement about a new trailer being one of the most watched videos in YouTube history, posted on February 15, 2024.

Image of a Twitter feed showing a clip from the LA Clippers live postgame and a press conference with a man speaking at a table with a microphone, alongside trending hashtags and sports topics.

A large stadium seating area with many empty pink seats arranged in rows, viewed from above, with a section marked '25' in the upper right corner.

A close-up of a person's face, partially obscured, in a dark setting, with an inset image of a man wearing headphones and speaking into a microphone in a room with a desk and sports memorabilia. The text overlay reads "IT'S HAPPENING! EA SPORTS COLLEGE FOOTBALL 25 IS ON THE WAY!"

Empty football stadium at dusk with mountains in the background and a person wearing headphones in the foreground.

50MM+ VIEWS ACROSS SOCIAL

#1 TRENDING ON TWITTER

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BEHIND THE SCENES

A man standing outdoors with arms outstretched, smiling, wearing sunglasses, a multicolored shirt, and a white t-shirt underneath, with a stadium structure in the background under a partly cloudy sky.

A man is speaking and holding his hands near his face, smiling with a stadium background behind him. The image has overlaid comments or messages in white text.

A young man working with equipment in the middle of an empty stadium at night, surrounded by rows of empty seats illuminated by small lights.

Film crew setting up equipment and costumes on a sports field at an outdoor stadium with empty bleachers.

NEW BALANCE - WE GOT NOW

UNDERDOG FANTASY - THE DOGS ARE ALL HERE

AMAZON PRIME TNF - THE AQUASSISTANT

ATHLETIC GREENS - STARTING BLOCKS

DENVER NUGGETS - TOP OF THE MOUNTAIN

FENWAY SPORTS GROUP - BOSTON COMMON GOLF

EA SPORTS - MADDEN NFL 23 LAUNCH

FANDUEL - BELIEVE IN MARCH

NEW BALANCE - THE LINDOR 2

AUTOGRAPH - THE FUTURE'S ALREADY HERE

AURA - DIRECTOR OF TRUST

NEW BALANCE - REIGN OVER LA

AUTOGRAPH - TOM'S BIG ANNOUNCEMENT

NEW BALANCE - TWO WXY V3

COIN CLOUD - EASY BUCKETS

NEW BALANCE - TIM WEAH, AMERICAN FOOTBALLER

EA SPORTS - LAMAR TAKEOVER

NEW BALANCE - NOT THE SAME

LOGITECH - IT'S THE ONE

NEW BALANCE - THE BEST RUNNING SHOES ON EARTH

SLAM/BMW - KUZ'S GAMEDAY

THE REC LEAGUE - ASCEND

NEW BALANCE - 4 BOUNCES