WE GOT NOW
NEW BALANCE
REBRANDING NEW BALANCE
In 2019, New Balance was not a real competitor in the performance and lifestyle space, but they had their vision set on becoming a top three brand in culture.
It’s hard to imagine now, but New Balance wasn’t that cool in 2019. Our challenge was to change the audience’s perception that New Balance is just a brand for dads. Our answer: be self aware, with confidence.
So, coming out of 2019 and into 2020, we helped the brand reinvent itself on the global stage with a new voice alongside all of its biggest athletes. Five years later, New Balance is an unequivocal top brand in culture.
UNDERDOG FANTASY - THE DOGS ARE ALL HERE
AMAZON PRIME TNF - THE AQUASSISTANT
ATHLETIC GREENS - STARTING BLOCKS
DENVER NUGGETS - TOP OF THE MOUNTAIN
FENWAY SPORTS GROUP - BOSTON COMMON GOLF
EA SPORTS - MADDEN NFL 23 LAUNCH
FANDUEL - BELIEVE IN MARCH
NEW BALANCE - THE LINDOR 2
AUTOGRAPH - THE FUTURE'S ALREADY HERE
AURA - DIRECTOR OF TRUST
NEW BALANCE - REIGN OVER LA
AUTOGRAPH - TOM'S BIG ANNOUNCEMENT
NEW BALANCE - TWO WXY V3
COIN CLOUD - EASY BUCKETS
NEW BALANCE - TIM WEAH, AMERICAN FOOTBALLER
EA SPORTS - LAMAR TAKEOVER
NEW BALANCE - NOT THE SAME
LOGITECH - IT'S THE ONE
NEW BALANCE - THE BEST RUNNING SHOES ON EARTH
SLAM/BMW - KUZ'S GAMEDAY
THE REC LEAGUE - ASCEND
NEW BALANCE - 4 BOUNCES
EA SPORTS - COLLEGE FOOTBALL 25 ANNOUNCEMENT